The central task of an artist, particularly in creating art for another person, is to have the final form embody and express clearly, fully, the vision that has been set forth in the beginning. This is true regardless of form – copywriting, poetry, graphic design, paintings, music, etc. Basically, in the end you want to shout with joy, “Yes! That’s it!” You want to feel in every cell in your body and throughout your entire being that you have accomplished this goal. It’s an amazing feeling.

Getting there? Not so easy.

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